I make complex systems easier to understand.
I’m Gabriel Palma, a product-minded analyst and builder focused on the intersection of financial systems, data, and software.
Currently building WalletIQ and writing about product judgment, analysis, and learning in public.
Selected work
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WalletIQ
An interactive fintech product designed to make spending, cash flow, and upcoming obligations easier to understand at a glance.
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gabepalma.com
A text-first personal site for sharing projects, essays, and professional work. Built as a lightweight static website and deployed through Vercel.
Latest writing
All writing →-
How I built WalletIQ by starting with decisions, not features
WalletIQ began as a budgeting app, but the useful product emerged only after I became more disciplined about the decisions the interface needed to support.
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Building with AI taught me that judgment is part of the technical work
I did not write every line of my app, but I made hundreds of product decisions. That changed how I think about building, ownership, and what technical fluency should mean.
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